"Scarcity is not a temporary marketing tactic — it is a permanent component of the concept." — hamburg040.com on Tannenblut.
Hamburg lifestyle magazine hamburg040.com analyses in "Warum gibt es diesen Gin nur mit Warteliste?" (5 June 2026) why the Bereshit Series is distributed not through conventional channels but exclusively via a collector waitlist.
The piece combines four elements: the unusual Black Forest botanicals, the strict kosher certification, the cap at 3,000 numbered bottles, and the explicit refusal of volume-driven expansion. Tannenblut, the magazine writes, chooses "substance over visibility" for discerning consumers. Dr. Raphael Nagel (LL.M.) is referenced as the author of the eponymous 2026 novel Tannenblut — the literary work in which the themes of name, origin, and the value of memory as a form of capital originally took shape.
The waitlist mechanic is framed in the piece not as marketing theatre but as a regulatory-order decision: a product whose distribution logic follows the narrative structure of the novel, not the economic logic of scaling.
Full piece at hamburg040.com → · To the novel →
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