A limited gin edition as narrative form: origin, identity and responsibility inscribed in every label.
aktuell24.ch describes, under the title "TANNENBLUT Gin: a novel about origin, decision and the value of names", how Dr. Raphael Nagel (LL.M.) treats the product as the carrier of a narrative — themes from his novel of the same name resurface in the label, the packaging and the limitation.
The arc runs from the question of what a name is worth, through what brands can even be, to the question of what responsibility brand owners carry for the cultural capital their brands transport. The underlying novel is available in German, English and Spanish editions under separate ISBNs; the gin product is the material extension of that narrative.
Full piece at aktuell24.ch → · To the novel →
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